Rocket Mortgage’s latest 30-second TV commercial, “More of What You Love,” is making waves in the Real Estate & Mortgages industry.
The captivating advertisement showcases the user-friendly Rocket Mortgage App and its exciting promotion. In this blog post, we’ll delve into the details of this TV commercial and learn what makes it so successful. So, let’s dive in!
“More of What You Love”: The Concept
The “More of What You Love” TV commercial highlights the ease of using the Rocket Mortgage App, and the benefits people will get (more spa days, more meals, etc.) due to an interest rate promotion.
It showcases how the app simplifies the home-buying process, enabling customers to focus on the things they love about their new home. (The “inflation busting” savings mentioned in the ad help, too.)
By cutting down the complexities of the mortgage process and offering a reduced rate, Rocket Mortgage is reshaping the way people approach home financing.
The Advertisement: No Celebrities
Although no specific songs, characters, or celebrities are identified in this TV commercial, its effectiveness lies in its reliability.
The advertisement features everyday people from various walks of life, reflecting Rocket Mortgage’s broad customer base. The viewers can easily identify with the emotions and experiences portrayed, making the commercial more impactful.
The Rocket Mortgage App
At the heart of the commercial is the Rocket Mortgage App, which serves as the focal point of the advertisement. The app is designed to streamline the mortgage process, making it more accessible and manageable for users.
Through the app, users can get pre-approved, manage payments, and stay informed on their loan status, all with a few simple taps.
Promotion: Get 1% of Your Rate Paid for a Year
To sweeten the deal, Rocket Mortgage is currently running a promotion that expires on February 28, 2023. When customers purchase a home through the Rocket Mortgage App, the company will pay 1% of their rate for a year.
This enticing offer adds extra appeal to the advertisement, encouraging potential homebuyers to give the app a try.
