The 2023 Super Bowl LVII saw some of the most entertaining and thought-provoking advertisements of the year. Among them was Amazon’s touching commercial that captured the hearts of millions.
This heartwarming ad told the story of Sawyer, a family dog struggling with separation anxiety and loneliness. With a little help from Amazon, Sawyer’s life takes a turn for the better, delighting viewers and demonstrating the power of companionship.
Let’s dive into the details of this emotional ad and explore what made it such a hit.
The Story of Sawyer
The commercial introduces us to Sawyer, a lovable family dog who adores his family. Every morning, he watches as they go about their daily routines, heading off to work and school. This is when the emotional aspect of the commercial comes to the forefront – as Sawyer becomes increasingly anxious and destructive when left alone in the house.
The family is concerned about Sawyer’s anxiety and the havoc he wreaks in their home. They decide to turn to Amazon for a solution. The audience is initially led to believe that the family has purchased a kennel for Sawyer, suggesting a less-than-happy ending for our furry friend.
However, the ad takes an unexpected turn when the kennel is revealed to house a new little pup friend for Sawyer. This twist not only brings joy to viewers but also highlights the importance of companionship for both humans and animals alike.
Who Starred In the Ad?
The commercial’s creative team managed to create an emotional, engaging narrative that resonated with viewers. Amazon enlisted the talents of young actors Ruby Matenko, who played the daughter, and Diego Villarreal Garcia, who portrayed the dad.
The commercial was set to the soothing tune of “Love” by Nancy Adams, adding another layer of emotion to the story.
The Super Bowl Stage
Amazon’s ad was strategically premiered during Super Bowl LVII on February 12, 2023, at State Farm Stadium. The Super Bowl is one of the most-watched events on television, and companies vie for the opportunity to showcase their brands and products during the game.
By choosing this high-profile event, Amazon effectively reached a broad audience, ensuring that Sawyer’s story was seen and appreciated by millions.
Takeaway: The Power of Connection
Amazon’s Super Bowl LVII commercial not only showcased the ease and convenience of online shopping but also touched on the power of connection and companionship.
Through Sawyer’s story, the ad demonstrated how a simple act of love and friendship can change lives for the better. In a world where technology and convenience are increasingly prioritized, Amazon’s ad reminds us that the most essential things in life are often the connections we share with others – whether they’re human or animal.
