The 1980s was a remarkable decade for television advertising, marked by iconic commercials that not only captured the essence of the era but also set the standard for creativity and effectiveness in advertising. Here, we take a nostalgic journey back to the 1980s to look at seven of the best TV commercials that left a lasting impact.
1. Apple’s “1984”
Perhaps the most iconic commercial of the 1980s, Apple’s “1984” was directed by Ridley Scott and aired during the Super Bowl. It introduced the Apple Macintosh computer, positioning it as a symbol of individuality and resistance against conformity. The ad was a masterpiece in storytelling and production.
2. Coca-Cola’s “Hey Kid, Catch!”
This heartwarming commercial featured the Pittsburgh Steelers’ “Mean” Joe Greene and a young fan. Greene, hurt and weary, is offered a Coke by the boy, leading to the famous scene where Greene tosses his jersey to the boy as a thank you. The ad became a classic example of emotional branding.
3. Wendy’s “Where’s the Beef?”
This Wendy’s commercial became a cultural phenomenon, thanks to the unforgettable line, “Where’s the beef?” spoken by actress Clara Peller. The phrase became a catchphrase for the decade and was even used in the 1984 U.S. presidential campaign.
4. Pepsi’s “The Choice of a New Generation”
Pepsi’s series of commercials featuring Michael Jackson were a sensation in the 1980s. These ads signified a shift in marketing, focusing on youth culture and music. The commercials were so popular that they helped Pepsi gain ground against its main competitor, Coca-Cola.
5. British Airways “The Face”
British Airways’ “The Face” commercial was a technical marvel at the time. It showed hundreds of people coming together to form a smiling face, symbolizing the airline’s global reach. The ad is remembered for its innovative concept and visual effects.
6. McDonald’s “The Showdown”
This McDonald’s commercial starred NBA legends Larry Bird and Michael Jordan in a comical, over-the-top game of H-O-R-S-E, each making increasingly impossible shots. The ad capitalized on the popularity of both athletes and remains one of the most memorable sports-themed commercials.
7. Diet Pepsi’s “Apartment 10G”
Diet Pepsi’s “Apartment 10G” commercial, featuring Michael J. Fox, captured the essence of the 80s with its style, music, and humor. Fox’s charming performance as he goes to great lengths to get a Diet Pepsi for his neighbor was a hit and significantly boosted the brand’s image.
The 1980s were indeed a golden era for TV commercials, with creative storytelling, memorable characters, and groundbreaking production techniques. These commercials not only promoted products but also became a significant part of popular culture, leaving a legacy that still resonates today.
