The Super Bowl isn’t just about the nail-biting game or the epic halftime show (though let’s face it, Usher in 2024? AMAZING). Another beloved tradition for fans around the world is tuning in for the iconic Super Bowl commercials! Here’s a sneak peek at what brands are whipping up for this year’s big game:
1. BMW: Talking Like Walken
In one of the early ad releases that’s gone viral, BMW enlists Hollywood legend Christopher Walken in a side-splitting campaign where ordinary folks try (and hilariously fail) to pull off his unique cadence. Even Usher and Ashley Park from “Emily in Paris” get in on this one! We hear BMW plans to have additional versions for the game itself, so we’re excited to see what comes next.
2. State Farm: Agent State Farm in Action
Arnold Schwarzenegger has officially gone from the Terminator to being your friendly neighborhood…insurance agent? State Farm leans into action-movie clichés for a series of outrageous shorts starring Schwarzenegger – proving “like a good neighbor” takes serious commitment. It’s over-the-top in the best way.
3. Doritos Dinamita: Abuelas on a Mission
Leave it to Doritos to bring spice and laughs. This year, Jenna Ortega (“Wednesday”) becomes the unlucky target of her grandmothers in a high-speed chase over a bag of Doritos Dinamitas. We love the intergenerational twist on the usual Doritos humor.
4. Nerds: Reunion Royale
It’s a 90s kid’s dream! Nerds is pulling out all the stops for a nostalgia trip, with Addison Rae leading the charge. The teaser features everyone’s favorite 90s theme song reimagined for the brand—now we’re just dying to see who from the decade might make a surprise cameo.
5. Taco Bell: Vegas Takeover
We hear major whispers that Taco Bell isn’t just doing a Super Bowl ad this year—they’re planning a weeklong experience in Las Vegas, full of surprises, appearances, and of course, plenty of their signature eats. This immersive concept has us intrigued for sure!
Beyond the Buzz: Why the Big Game Matters for Brands
Let’s be honest, a 30-second Super Bowl ad slot costs millions. So, why the investment?
- Massive Audience: Nothing matches the Super Bowl’s reach, where one ad can potentially impress 100 million viewers in a single evening.
- Cultural Moment: Super Bowl ads go beyond selling products; they become pop culture. Remember the legendary Budweiser Clydesdales ads or Apple’s 1984 launch? Those are milestones.
- Creativity Takes Center Stage: Since most people are actually excited to watch ads, brands pull out their most innovative, star-studded concepts.
Get Ready to Judge!
The Super Bowl ads are the true ‘second game’ happening each year. So, grab your snacks, channel your inner critic, and keep an eye out for those buzz-worthy spots come game day! Who knows, we might see a new marketing legend born in 2024.
Let me know if you’d like more detail on any of those particular ads, or if you have guesses about other brands that might pull off a surprise!
